Therefore, in many cities, the Czech porcelain stoneware is actively and successfully, of course, is not a city-exclusive city from the general rule. It is noteworthy that in Chekhov, not only traditional stores of building and finishing materials are engaged in the sale of porcelain tiles, but also their virtual analogues. Electronic trading platforms, as a rule, can offer not only an impressive assortment of porcelain tiles and ceramic tiles, but also incredibly favorable conditions for cooperation, primarily from a material point of view.